ISO 20252:2019 PDF

Name: ISO 20252:2019 — Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
SKU: ISO 20252:2019
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Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Название (английский):

ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Статус документа:: Действующий
Формат:: Электронный (PDF)
Количество страниц:: 66
Дата публикации:: 11 февраля 2019 г.
Издание:: ISO IS 20252 edition 3 version 1
ICS:: 01.040.03

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Описание (английский):

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.

Abstract

Похожие стандарты

Упомянутые в описании и другие стандарты ISO

Overview

ISO 20252:2019 is the international standard for market, opinion and social research, including insights and data analytics. It defines a common vocabulary and specifies service requirements for service providers conducting research projects. The standard sets a mandatory core framework (Clause 4) and a set of normative annexes addressing specific research methodologies. Non-research activities such as direct marketing are explicitly outside its scope.

Key Topics

ISO 20252:2019 addresses both terminology and operational requirements. Major technical topics and requirements include:

Vocabulary and definitions for research terms (access panels, sampling, CAI, anonymize, etc.), ensuring consistent language across projects and vendors.

Core service requirements (Clause 4) covering the research business framework, including:

Statement of Applicability (SoA) and attestation requirements
Confidentiality, documentation and records management
Personnel responsibilities and performance management
Information security risk framework, information handling and controls
Subcontracting rules and management of subcontracted project work
Project planning, delivery, client relationship management and reporting
Management review, continual improvement and internal audits
Compliance with legal requirements

Normative annexes (A–F) tailored to methodological areas:

Annex A: Sampling (including access panels)
Annex B: Fieldwork
Annex C: Physical observation
Annex D: Digital observation
Annex E: Self-completion
Annex F: Data management and processing

Data quality and processing topics such as data cleaning, de-duplication, automated coding and data editing.

Applications

ISO 20252:2019 is used to:

Standardize processes for market research agencies, insights teams, and social research organisations.

Demonstrate consistent service delivery and data quality to clients and stakeholders.

Guide procurement and contracting of research services, including the use of online access panels and digital observation methods.

Support compliance with data handling, confidentiality and information security expectations in research and analytics projects.

Provide a basis for audits and attestation of research service providers.

Related standards

ISO 20252:2019 incorporates the technical scope of ISO 26362:2009 (access panels) which has been withdrawn and merged into this edition.

Reference to ISO/IEC directives is noted for document preparation and maintenance.

ISO 20252 is a practical tool for improving transparency, consistency and trust in market, opinion and social research and in data analytics services.

ISO 20252:2019 PDF

Abstract

Похожие стандарты

Overview

Key Topics

Applications

Who uses it

Related standards

Технические детали

ISO 26362:2009

Access panels in market, opinion and social research — Vocabulary and service requirements

ISO 20252:2006

Market, opinion and social research — Vocabulary and service requirements

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