ISO 20671-1:2021 PDF
Brand evaluation — Part 1: Principles and fundamentals
Brand evaluation — Part 1: Principles and fundamentals
- Статус документа:
- Действующий
- Формат:
- Электронный (PDF)
- Количество страниц:
- 12
- Дата публикации:
- 23 ноября 2021 г.
- Издание:
- ISO IS 20671 edition 1 version 1
- ICS:
- 03.140
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.
Abstract
Overview
ISO 20671-1:2021 - Brand Evaluation - Principles and Fundamentals is an international standard developed by the International Organization for Standardization (ISO). This standard outlines the core principles and integrated framework for brand evaluation, covering both internal and external assessments. It provides structured guidance on evaluating brands by identifying necessary brand input elements, output dimensions, and relevant indicators. By standardizing the approach to brand evaluation, ISO 20671-1:2021 helps organizations increase their understanding of brand as a valuable asset, drive informed decision-making, and support ongoing brand management and development.
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