Overview
ISO/TR 16355-9:2026 is a Technical Report published by the International Organization for Standardization (ISO) that demonstrates the application of statistical and related methods in new technology and product development processes, focusing on a unified case study. This document is part of the ISO 16355 series, which addresses quality function deployment (QFD) methodologies. Specifically, Part 9 reframes lessons and detail from Parts 1 through 8 into a practical case study scenario based on publicly available information in the food and beverage sector. The approach highlights the integration of QFD methods and tools across hardware, service, software, and hybrid product environments, enabling organizations to better understand the interrelationships and information flows essential in QFD.
Key Topics
- Unified QFD Case Study: Application of comprehensive QFD tools and methods to a food and beverage case, illustrating transitions from traditional product-out processes to market-driven, customer-focused approaches.
- Integration of Stakeholder Voices: Techniques for capturing and priorities voices of the business, project, and customer (e.g., Voice of Customer - VOC, Voice of Business - VOB).
- Cross-Functional Teams: Recommendations for involving diverse organizational functions, including business planning, marketing, R&D, engineering, IT, manufacturing, procurement, quality, and service delivery, in QFD projects.
- QFD Methods and Tools: The use of seven management and planning tools, such as affinity diagrams and the house of quality, for structured decision-making and process optimization.
- Process Flow of QFD Projects: Guidance on deploying QFD for new product development and generational improvements, tailored for hardware, software, service, and integrated system solutions.
Applications
ISO/TR 16355-9:2026 is designed for practical use by any organization seeking to implement QFD principles to ensure customer satisfaction and achieve strategic business objectives in product and service development. Example applications include:
- Product and Service Innovation: Applying QFD to the development of new or improved food products, retail services, software solutions, or integrated systems, ensuring alignment with customer needs and organizational goals.
- Process Optimization: Structuring cross-departmental collaboration and streamlining communication between marketing, sales, engineering, and manufacturing teams to improve product value and competitiveness.
- Strategic Planning: Leveraging customer and business insights to inform top-line revenue growth strategies, transforming traditional cost-focused approaches into customer-centric models.
- Comprehensive Deployment: Using QFD matrices for detailed analysis, from customer needs to functional requirements, reliability, cost, and service requirements, supporting end-to-end project execution.
- Quality Assurance and Control: Informing the design and deployment of quality control measures, testing strategies, and continuous improvement activities at all stages of product development.
Related Standards
ISO/TR 16355-9:2026 builds on and references multiple parts of the ISO 16355 series, which provide detailed guidance on QFD and associated methods:
- ISO 16355-1: General principles and perspectives of quality function deployment
- ISO/TR 16355-2: Advanced management and planning tools for QFD
- ISO/TR 16355-3 through ISO/TR 16355-8: Cover supporting methods, processes, and practical case studies for a range of products and industries
This suite of standards supports organizations in adopting best practices for integrating customer requirements into all phases of product and technology development, regardless of sector or product type.
Keywords: ISO/TR 16355-9:2026, quality function deployment (QFD), new product development, food and beverage case study, cross-functional teams, voice of customer, business process improvement, ISO standards for product development, statistical methods in innovation, customer satisfaction, unified QFD case study, hardware, service, software, hybrid products.