Overview
ISO/TS 22386:2024 - Security and resilience - Authenticity, integrity and trust for products and documents - Guidelines for brand protection and enforcement procedures - provides practical guidance for establishing and enforcing measures to protect brands, products and documents across their lifecycle. The technical specification describes a structured brand protection framework that helps brand owners and stakeholders defend against counterfeiting, infringements and associated risks to business resilience, reputation and value.
Key topics and technical guidance
This document offers guidelines (not prescriptive requirements) on essential elements of an effective brand protection program, including:
- IP portfolio management and alignment with protection strategy.
- Defining objectives, prioritization, ROI and KPI measurement for protection activities.
- Risk management and integration with organizational processes.
- Building a brand protection team: roles, expertise and external partners.
- Strategy setup and cross-functional company alignment (sales, product, IP, marketing, information security).
- Proactive actions and enforcement procedures, including guidance on product identification features, secure labels and packaging.
- Case management: evidence handling, structured data, case hubs, workflows, access control and data security.
- Data analytics and business intelligence: using intelligence for planning, detection and decision-making.
The specification also covers terms and definitions, interconnection of systems, and considerations for intelligence-led enforcement.
Practical applications
ISO/TS 22386:2024 is intended to be applied throughout the product lifecycle - from design and production to distribution and after-market monitoring - to:
- Reduce counterfeit risk and protect consumer safety.
- Improve coordination between internal teams and external enforcement partners.
- Standardize evidence collection and case workflows for investigations and legal action.
- Inform investments in authentication technologies and secure packaging.
- Enable data-driven enforcement through analytics and KPI tracking.
Who should use this standard
- Brand owners and management teams
- Brand protection managers and practitioners
- IP and trademark attorneys
- Investigators and enforcement authorities
- Authentication and online monitoring solution providers
- Business intelligence and data analysts
- Associations and consultants supporting anti-counterfeiting programs
Related standards
ISO/TS 22386:2024 is designed to be used alongside other ISO standards such as ISO 9004, ISO 31000, ISO 22384, ISO 22380, ISO 22383, ISO 22378, ISO 28000, ISO/IEC 27001, and privacy guidance ISO 31700-1/2 to support a comprehensive, risk-based approach to brand protection, authenticity, integrity and trust.