PAS 124:2011 PDF

What is this standard about? PAS 124 provides practical guidance on how to define and implement website policies and standards in order to harness their full potential. Who is this standard for?

Global communications teams Marketing teams Corporate communications teams Brand guardians Website managers External agencies responsible for defining and/or managing website policies and standards IT managers, especially those involved in setting up a content management system (CMS) Legal/compliance/IT risk teams

Why should you use this standard? Websites have created endless new opportunities for organizations to get close to customers and maximize their reach. Effective website governance can provide a robust framework for ensuring governing principles and policies are consistently met, maximise investment and, counter risks, such as serious compliance problems undermining the user experience, damaging the brand and putting organizations at risk of litigation. PAS 124 provides a practical roadmap to help every company improve online governance and deliver a better user experience to the widest-possible audience. What’s changed since the last update? PAS 124 was first published in 2008. The 2011 edition has been fully revised by experts to bring it up to date with technological developments and industry best practice.