ISO 11778:2025 PDF
Brand evaluation — Tourism city
Brand evaluation — Tourism city
- Статус документа:
- Действующий
- Формат:
- Электронный (PDF)
- Количество страниц:
- 7
- Дата публикации:
- 10 января 2025 г.
- Издание:
- ISO IS 11778 edition 1 version 1
- ICS:
- 03.140
This document specifies the basic framework, indicators and processes of tourism city brand evaluation. This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.
Abstract
Overview
ISO 11778:2025 - "Brand evaluation - Tourism city" defines a standardized framework, indicators and processes for assessing the brand value and strength of a tourism city. Aligned with principles, the standard helps quantify how a city’s tourism brand contributes to stakeholder perceptions, economic outcomes and long-term competitiveness. It is applicable to city authorities, destination marketing organizations, industry bodies and third-party evaluators.
Похожие стандарты
Упомянутые в описании и другие стандарты ISO